More Than Recipe / Hospitality Expertise
Consulting & إدارة المشاريع
Strategic guidance and structured delivery for cafes, restaurants, and hospitality ventures across the GCC — from feasibility and financial modeling to vendor coordination, kitchen readiness, and operational handover.
01 / Our Approach
Bringing vision into operation.
A complete approach to the planning, coordination, and practical decisions behind a hospitality launch.
One team. One timeline. One point of accountability.
A strong concept deserves an equally strong delivery plan. Our consulting practice brings structure, financial discipline, and operational oversight to the journey from idea to opening.
From feasibility and concept positioning to procurement, contractor coordination, and team readiness, every stage needs clear ownership and practical milestones.
We connect the strategic and operational sides of hospitality: what the business promises, how the space functions, how the kitchen performs, and how the team delivers the guest experience.
02 / Culinary Expertise
Ali Motamed
Head Chef / F&B OperationsAli Motamed brings a culinary career that began in Tehran in 2013 and continued through restaurant and kitchen roles in Cyprus and Oman. His experience spans Mediterranean, Italian, contemporary, Arabic, continental, and Tex-Mex cuisine.
His work combines kitchen setup, concept development, menu engineering, food cost control, recipe standardization, and hands-on team training.
Since June 2026, his role at Hello Cafe & Hello Park in Oman has focused on kitchen and BOH setup, workflow planning, supplier coordination, and pre-opening operational readiness.
Selected Career Experience
Hello Cafe & Hello Park
Head Chef / F&B Operations Lead. Kitchen and BOH setup, workflow planning, supplier coordination, cost planning, and pre-opening operational support.
Tala Restaurant
Head Chef. Kitchen operations, menu development, team coordination, and production systems built from scratch.
Mozzart Pizzeria
Head Chef across three branches. Co-development of branches, recipe standardization, kitchen team training, and process optimization.
Vamonos Tex Mex
Head Chef. Fast-casual Tex-Mex setup and menu improvements. The CV reports a 26% increase in average ticket value.
Crepe Lounge
Head Chef. Development of 35+ menu items, junior chef mentoring, and kitchen efficiency improvements. The CV reports a 30% food cost reduction.
Beckett Restaurant
Head Chef. Fine-dining setup and operation, kitchen management, and menus tailored to different audiences.
Level 4 Restaurant & Teagarden
Sous Chef. Pre-opening support, line operations, and coordination of kitchen workflows.
Early Culinary Experience
Progression from commis to junior chef across restaurant kitchens, developing station skills and service efficiency.
03 / Services
Seven areas of specialization.
Individual services or a coordinated project management package, with scope and deliverables agreed for your venture.
Full Project Management
End-to-end coordination from kickoff to operational handover. Timeline, budget, vendors, and quality checkpoints brought together under a clear project plan.
Core ServiceFeasibility & Modeling
Market study, location evaluation, financial projections, and break-even analysis.
ValidationConcept Strategy
Positioning, target audience, competitive analysis, and a clear proposition for your hospitality concept.
PositioningVendor Management
Sourcing, negotiation, contract coordination, and supplier performance tracking.
Supply ChainTimeline Control
Progress reporting, critical path tracking, milestone reviews, and early identification of delays.
Delivery PlanningOperational Handover
SOPs, team training, opening rehearsals, and post-launch support within the agreed engagement.
Launch SupportLicensing & Compliance
Coordination and support for municipality, civil defense, food safety, and other applicable registration requirements.
Regulatory Support04 / Selected Projects
Experience across distinctive concepts.
A selection of restaurant and hospitality projects, from pizzeria operations to fine-dining environments.
Mozzart Pizzeria
Three branches co-developed with a focus on recipes, kitchen teams, and consistent production systems.
Monaco Lounge
Discover Monaco Lounge and explore the venue through its Instagram profile.
View on InstagramCrunchy Cyprus
A project from the 2019 portfolio. Explore the concept through its Instagram profile.
View on InstagramBeckett Restaurant
Fine-dining setup and kitchen operations, with menus tailored to different audiences.
05 / Photo Album
A closer look.
Select any photograph to enlarge.
Use Previous and Next to explore the complete album.
06 / Our Brands
Two names. A shared passion.
Introducing MTR and Little Bite — two names within our brand portfolio.
MTR
أكثر من وصفة
little bite
Brand Portfolio
07 / Method
A structured four-phase method.
From the first assessment to operational handover, every stage has a clear purpose.
Assess
Review your concept, market, financial assumptions, and team. Identify priorities and risks before committing further resources.
Indicative: Weeks 1–2Plan
Develop the master plan, budget, vendor requirements, milestone schedule, and risk register for review and approval.
Indicative: Weeks 3–4Execute
Coordinate vendors and teams, track progress and spending, review quality, and resolve issues as they arise.
Indicative: Weeks 5–18Handover
Prepare SOPs, train the team, rehearse service, and support the transition into daily operations.
Indicative: Weeks 19–22+The final schedule and support period depend on project scope, site readiness, and the agreed engagement.
08 / Impact
The difference structure makes.
Clear responsibilities and regular reviews help turn complex delivery into a coordinated process.
| Aspect | Without a Coordinated Plan | Our Project Management Approach |
|---|---|---|
| Budget | Costs may be reviewed separately and changes can be missed. | Consolidated tracking, budget reviews, and agreed change control. |
| Timeline | Dependencies and delays can remain unclear. | Milestone planning and critical path visibility. |
| Vendors | Multiple suppliers working to disconnected instructions. | Coordinated communication and clear accountability. |
| Quality | Issues may only become visible close to opening. | Quality checkpoints and documented snag resolution. |
| Opening | Teams may enter service without enough preparation. | Training, SOPs, readiness reviews, and service rehearsals. |
| Your Time | Daily coordination competes with running the business. | Scheduled reviews and a central point of coordination. |
09 / Engagement
Three ways to work with us.
Choose the level of involvement that matches your team, your priorities, and your project’s complexity.
Advisory
Strategic guidance for teams with the capacity to execute, supported by experienced direction and structured reviews.
- Monthly strategy sessions
- Concept and feasibility review
- Financial model audit
- Email and call access
- Quarterly site visit
إدارة المشاريع
Full project coordination from kickoff to handover, with oversight of the timeline, budget, vendors, and delivery milestones.
- Everything in Advisory
- Master project plan
- Vendor management
- Weekly progress reports
- Quality inspections
- Handover and 90-day support
Fractional Operator
Part-time operational leadership for groups that need ongoing oversight across locations and teams.
- Everything in Project Management
- Multi-unit oversight
- P&L responsibility
- Team performance reviews
- Growth strategy
Deliverables, visit frequency, responsibilities, and support terms are confirmed in the engagement agreement.
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